Club Branding

 I was tasked with creating the branding for an invite-only concierge service operated by the New York Mets. This club offers private concierge services and unparalleled access to the New York Mets and beyond.

I created 3 distinct brand looks, each with their own unique voice to convey the exclusiveness and excellence this service provides.

Look 1 - Deco Revival

This Art Deco-inspired art direction blends the elegance of 1920s design with the New York Mets' rich history. Geometric Deco motifs and vintage baseball imagery are paired with a refined color palette of Mets blue, orange, and metallic accents. A signature stamp adds a sophisticated, secondary element, while nods to iconic New York architecture and the team’s legacy create a bold, timeless aesthetic that celebrates both the Mets and the city.

Look 2 - Beauty of Baseball

This direction highlights the beauty of baseball’s deliberate pace, focusing on the quiet moments and finer details that make the game special. Using bold brand colors, we’ll bring a modern vibrancy, while vintage motifs nod to the sport’s history. Attention to small details will emphasize the craftsmanship and subtle skill within the game.

Look 3 - Baseball Club

This art direction draws on the New York Mets' inception at the Polo Grounds, evoking the outdoor spirit of early baseball with elements of grass and open fields. A custom icon set nods to Mets history, featuring subtle references to the Polo Grounds, vintage logos, and New York's cultural heritage, blending nostalgia with modern design to celebrate both the team's roots and the city.